WHAT IS SEARCH ENGINE OPTIMISATION?
Search Engine Optimisation (SEO) is a core part of Search Engine Marketing (SEM). It is the process of getting your site as high as possible in the search engine rankings. For a site to be a real success, one of the key factors apart from the sites usability is getting it into the major search engines, (Google, Yahoo, MSN etc) top ten rankings.
There are several ways in which this can be facilitated:-
Good key words that are relevant to your site and to your industry
Good page titles (this is the first thing the search engines look for)
Trust/Authority of the Host DomainLink Popularity of the Specific Page
Wording of External Links
Avoidance of so called "Black-Hat" SEO techniques (Black Hat SEO is the use of underhand/unethical methods aimed at falsely boosting a sites ranking. Search engines check for websites that use these techniques and delist from their index any that are found to be using them
What SEO Methods do we offer?
Standard SEO
This is FREE and is included within the price of you site. It consists of....
Good key words that are relevant to you site and to your industry
Appropriate page titles
Trust/Authority of the Host Domain (i.e. search engines penalize known spammers)
Submission of your site to all the major search engines
Enhanced SEO
We charge a premium for this based on how much work is involved. Prices start at a very affordable £100. Ask for more details. In addition to the Standard methods mentioned above, you receive:-
Monthly Link building - quite possibly one of the main factors in boosting your sites ranking, we will get you new links each month for the whole of the 12 months
Directory submission - We will set up your presence on popular directories like Yell.com, Thompson local, City Visitor etc
Blog & Forum entries - Search engines favour websites wh o's content is regularly updated, both on the site itself and other sites
Social networking - more and more organisations are turning to social networking sites like Facebook and Twitter. We will set up and maintain your profile on these sites
Google Adwords campaign - If you desire, we will set up a Google adwords campaign based on pay-per-click. I say "if you desire" as I personally think Adwords can be too expensive
Please be aware that SEO takes time. We promise to have you on the first page of Google's natural listings (not Google adwords type listings) somewhere within 4-6 months OR YOUR MONEY BACK!
BEWARE of other companies who claim to be able to get you site on the first page from day one. This is quite simply a LIE. In reality what they do is set up a Google adwords campaign on your behalf, which can be VERY expensive, and not awfully effective if used in isolation without the other SEO techniques mentioned above.
Web Standards
At Enigma we believe in conforming to current web standards. This is vitally important today as the internet is accessed via many different mediums: Numerous browsers on both PC's and Mac's, mobile phones, iPods, TV's, touch-screen consoles game consoles, etc.
The w3c consortium has a set of web standards that any competent web designer will adhere to. You can find out more by visiting http://www.w3.org/ Needless to say, all our sites conform to these standards. You can view our certification at:
http://validator.w3.org/check?uri=http%3A%2F%2Fwww.enigma-webdesign.com%2Findex.php
Enigma Web Design is based in Preston, Lancashire. In additionto the Central Lancashire area we cover Blackpool, Burnley, Blackburn, Manchester, and the wider North West
Enigma is a Web Design and SEO company based in Preston Lancashire.
Joe Haworth heads up Enigma Web Design, and can be contacted by visting his site http://www.enigma-webdesign.com
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